SCUDERIA

PIER 70, 1070 MARYLAND, SUITE 112, BUILDING 12

SAN FRANCISCO, CALIFORNIA

Pier 70 in San Francisco is considered one of the most intact industrial complexes West of the Mississippi. Scuderia - a Motorcycle shop and retail store - relocated from SF's Mission District to Building 12. Think raw/ natural materials; steel, wood & powder coated color metal retail displays, unexpected/ subtle branding opportunities to play off the motorcycle shop's brand as well as the space's existing architecture.

Industrial-style building with large windows and a parking area filled with motorcycles and scooters in front, under a partly cloudy sky.
Inside a motorcycle showroom with a reception desk, display of racing jerseys on the wall, and multiple motorcycles parked near large glass windows letting in natural light.
A motorcycle dealership with a variety of motorcycles parked outside, in front of a rusty metal building with large glass windows and a sign that reads "SCUDERIA".
Interior of a retail store showing motorcycles parked on the left, clothing racks with jackets and shirts, shelves with shoes and boxes, and large industrial-style metal wall on the right, with sunlight streaming through large windows.
Interior of a motorcycle and scooter showroom with various bikes lined up and merchandise displayed on shelves in the background.
Interior of a retail store featuring clothing racks with jackets and pants, shelves with books and items, a red scooter on the floor, and large windows allowing sunlight to illuminate the space.
Clothing store display with jackets and pants hanging on racks, wooden shelves with some framed pictures, a scooter painting, and a decorative sign.
Display of motorcycle helmets on a wall with a large Arai logo above and an orange and white KTM dirt bike in the foreground inside a motorcycle gear shop.
Motorcycle shop display with riding gear, a mannequin dressed in leather jacket and pants, gloves, helmets, black and orange KTM motorcycle, and framed motorcycle photos.